Ghassan Alsulaiman Furniture Co. (IKEA Saudi Arabia):
Since we established our furniture retailing entity in 1983, marking our first step into the Saudi business world, the company has gone from strength to strength. A large part of our success is the result of our ability to seek out and work with the best strategic partners in their respective industries. In this case, IKEA, a world leader in furnishing and design, is certainly the best with an outstanding product and a marketing strategy that is second to none.

Recognizing this we not only took out the exclusive franchise for IKEA in Saudi Arabia and Bahrain but we were also the first company in the world to acquire an external franchise for IKEA. As a result of this alliance, our furniture retailing business is now one of the largest and most reputable in the MENA region.

We have three stores in Riyadh, Jeddah and Dhahran with plans for future expansion. The Jeddah store opened n 1983 in a relatively small 700 square meter space but within two years the operation was so successful we had to relocate to a 7,000 square meter store. In 2004, due to the boom in business we relocated both Riyadh and Jeddah to new full scale IKEA Concept stores.

Riyadh and Jeddah are 28,500 square meter stores and Dhahran is 25,000 square meters. All three stores feature an impressive array of cutting-edge design and home improvement solutions, all of which help to cement our position as market leaders; sales growth too has been impressive, increasing at a double-digit rate for each of the last five years.

Embarking on such a successful journey has been highly rewarding and one we have embraced with enthusiasm and dedication. That we are steering the right course is shown by the continued commitment and loyalty of our customers and this model of excellence is one we have sought to emulate in all aspects of our business.

For more details please visit our website: http://www.ikea.com.sa